Digital Marketing Specialist

Location: Alamgir, Ludhiana

#Responsibilities:

Digital Roadmap Strategy & Execution

Social Media Campaigns

Plan and execute paid and organic campaigns

SEO & Digital Visibility

Collaborate with the website agency to ensure SEO best practices are integrated into site updates.

Conduct keyword research and manage off-page SEO activities.

Dealer & Customer Engagement

Drive digital campaigns that support dealer onboarding and strengthen customer trust.

Analytics & Reporting

Track KPIs such as social media reach, engagement, lead generation, and campaign ROI.

Present insights to management for continuous improvement.

#Qualifications

Bachelor's degree in Marketing, Communications, or related field.

35 years of experience in digital marketing with proven expertise in social media campaign creation and execution.

Strong knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs).

Proficiency in social media management tools (Meta Business Suite, Hootsuite, Canva, etc.).

Excellent communication skills with ability to craft culturally resonant messaging.

Creative mindset with analytical rigor.

CTC: 3-5 LPA