Digital Marketing Specialist

Location: North Delhi (On-site)

Company: Hairarchy

Founded: 2022

Welcome to Hairarchy, a premium hair extension brand based in Delhi, India. Founded in 2022, our mission is to empower women to express themselves confidently through their hair. We offer a range of high-quality, 100% real human hair extensions that add length, volume, and color - helping women look and feel their best every day.

We are looking for a Performance Marketing Specialist to join our team in North Delhi. This is a full-time, on-site role responsible for driving measurable growth across digital platforms through paid media campaigns and performance-driven strategies.

• Plan, execute, and optimize paid media campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other digital platforms.
• Manage and update the Shopify website, ensuring a smooth user experience and tracking marketing-driven conversions.
• Track and analyze Amazon and Flipkart order performance, ensuring accurate reporting and coordination with e-commerce operations.
• Manage marketing budgets, ensuring optimal allocation and ROI across channels.
• Develop and implement strategies for retargeting, lookalike audiences, and funnel optimization.
• Use data analytics tools (e.g., Meta Business Manager, Google Analytics, Shopify Analytics) to monitor campaign performance and generate actionable insights.
• Collaborate with creative and content teams to develop high-performing ad creatives and copy.
• Stay up to date with the latest performance marketing trends, tools, and best practices.

• Proven experience (13 years) in Performance Marketing or a similar role.
• Hands-on experience with Meta Ads Manager, Google Ads, and Shopify.
• Strong analytical skills with proficiency in web and campaign analytics (Google Analytics, Meta Insights, etc.).
• Experience managing Amazon and Flipkart marketing dashboards is a plus.
• Excellent communication and problem-solving skills.
• Ability to work in a fast-paced environment and handle multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Prior experience in the beauty, hair, or fashion industry is an added advantage.