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Illumine

Digital Marketing Specialist - Growth & Ad Ops

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  • Posted 5 days ago
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Job Description

About the Role

We are looking for an analytical, curious, and AI-forward operator who enjoys solving problems,

building systems, and finding smarter ways to scale marketing execution.

This role goes beyond campaign management. You will work at the intersection of performance

marketing, automation, data, and AI to improve how campaigns are launched, monitored, optimized,

and reported.

The ideal candidate is someone who asks:

Can this be automated

Why did this happen

How do we make this process 10x more efficient

You will work closely with growth and leadership teams to build repeatable growth engines rather than

simply manage campaigns.

What You'll Own

  • Launch and manage campaigns across Google, Meta, LinkedIn and emerging acquisition
  • channels.
  • Monitor campaign performance and proactively identify anomalies, opportunities, and
  • inefficiencies.
  • Build automated workflows for reporting, alerts, budget pacing, and optimization.
  • Ensure tracking accuracy across UTMs, pixels, conversion events, and attribution systems.
  • Work with creative, content, and product teams to improve campaign performance.
  • Build dashboards and performance insights rather than static reports.
  • Use AI tools to improve campaign creation, analysis, reporting, and experimentation.
  • Continuously challenge existing processes and identify opportunities for automation and scale.
  • Document learnings and contribute to improving internal growth playbooks and SOPs.

What We're Looking For

  • 3 to years of experience in digital marketing, growth operations, performance marketing, or ad
  • operations.
  • Hands-on exposure to platforms such as Google Ads and Meta Ads.
  • Strong analytical thinking and problem-solving ability.
  • Comfortable working with spreadsheets, data, and performance metrics.
  • Strong attention to detail without losing sight of the bigger business outcome.
  • Ability to independently investigate issues and propose solutions.
  • Curiosity around AI tools and workflow automation.

Bonus Points If You Have Experience With

  • Google Tag Manager, Analytics, Looker Studio, or similar reporting tools.
  • Automation tools such as Zapier, Make, n8n, or scripts.
  • AI tools such as ChatGPT, Claude, Gemini, Perplexity, or AI agents.
  • SQL, Python, APIs, or no-code workflow automation.
  • Attribution, conversion tracking, and funnel analytics.

What Success Looks Like, within your first 12 months, you will:

  • Reduce manual campaign operations through automation.
  • Improve reporting accuracy and speed.
  • Build scalable growth workflows.
  • Become a trusted owner of growth infrastructure and execution.

Growth Path

AI Growth Operations Associate → Growth Operations Manager → Performance Marketing Lead →

Growth & Revenue Operations Lead

Why Join Us

  • Work on real growth challenges with direct business impact.
  • Learn how modern AI-native growth teams operate.
  • Experiment with cutting-edge AI tools and automation workflows.
  • Build skills that will define the future of marketing operations.
  • Join a team that values ownership, curiosity, and first-principles thinking over years of
  • experience.

More Info

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About Company

Job ID: 151297205