Digital Marketing Specialist

We're looking for a data-driven Digital Marketing Specialist with strong expertise in performance marketing, analytics, and reporting. If you enjoy managing campaigns, building dashboards, and making decisions backed by data, we'd love to hear from you.

Key Responsibilities:

• Plan, execute, and optimise Meta Ads and Google Ads campaigns across multiple brands

• Monitor and improve key performance metrics such as ROAS, CPL, CPC, CTR, CPM, Conversion Rate, and Lead Quality

• Set up and manage conversion tracking, pixels, events, and campaign attribution

• Build and maintain reporting dashboards using Google Looker Studio

• Prepare weekly and monthly performance reports with insights and actionable recommendations

• Analyse website and campaign performance using Google Analytics 4 (GA4), Google Search Console, and other analytics tools

• Track SEO performance, keyword rankings, organic traffic, and Local SEO metrics

• Identify growth opportunities through data analysis and performance reviews

• Coordinate with internal teams and external partners to ensure seamless campaign execution

• Present campaign performance reports and strategic recommendations during client reviews

Requirements:

• 2+ years of experience in Performance Marketing or Digital Marketing

• Hands-on experience with Meta Ads Manager and Google Ads

• Strong understanding of ROAS, CPL, CPC, CTR, CPM, CAC, Conversion Tracking, and Attribution Models

• Proficiency in Google Looker Studio, Google Analytics 4 (GA4), and Google Search Console

• Working knowledge of SEO and Local SEO principles

• Strong analytical, reporting, and presentation skills

• Proficiency in Excel/Google Sheets and dashboard management

• Excellent communication and project management abilities

• Certifications in Google Ads, Meta Blueprint, or Analytics will be an added advantage

Apply by sending your resume and portfolio to [Confidential Information]

Location: Siliguri (Candidates must be willing to work full-time from our Siliguri office.)

If you can turn data into insights and insights into growth, we'd love to hear from you.