Digital Marketing Specialist

Digital Marketing Specialist (SEO, Generative AI & GEO)

Experience : 25 Years

Role Description

This is a full-time on-site role for a Digital Marketing Specialist based in Trivandrum. The specialist will manage and execute digital marketing campaigns across various channels, including social media, email, and paid advertising. Responsibilities include analyzing campaign performance metrics, optimizing digital strategies, conducting market and competitor research, executing content marketing strategies, and collaborating with design and development teams to enhance brand presence and customer engagement.

Qualifications

• Proficiency in Digital Marketing strategies, SEO, SEM, Google Analytics, Google Ads, and social media advertising platforms.
• Experience in Content Marketing, Email Campaigns, and Marketing Automation Tools.
• Strong skills in Research, Data Analysis, and Analytical Thinking to assess campaign performance and trends effectively.
• Excellent communication and writing skills for creating engaging content and collaborating with cross-functional teams.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; prior experience in IT or product development sectors is advantageous.
• Ability to adapt to evolving technology trends and market dynamics with strong problem-solving skills and a results-oriented mindset.