Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and executing online marketing campaigns to increase brand visibility, generate leads, and drive sales. This role involves SEO, social media marketing, email marketing, paid advertising (Google Ads, Meta Ads), and content creation.

The specialist analyzes marketing data to track campaign performance and optimize strategies for better ROI. They use analytics tools like Google Analytics, SEMrush, and Ahrefs to monitor web traffic and keyword rankings.

A degree in Marketing, Business, or Communication is preferred, along with certifications in Google Ads or Meta Blueprint. Creativity, communication, and analytical skills are key to success in this field.

• As businesses continue to move online, digital marketing professionals are in high demand. Career progression leads to positions such as Digital Marketing Manager, Growth Manager, or Head of Marketing.