Digital Marketing Specialist

DViO Digital

3-5 Years

Pune, India

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Posted 2 months ago
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Job Description

Job Title: Senior Paid Media Executive

Location: Pune and Bengaluru

Experience: 3+ Years

Job Description:

DVIO is seeking a results-driven Senior Paid Media Executive to manage and optimize digital campaigns across SEM, Display, and Social Media platforms. You will be responsible for driving performance through strategic planning, execution, and analysis of paid media campaigns.

Key Responsibilities:

Plan, execute, and optimize paid media campaigns (Google Ads, Meta).
Monitor and analyze KPIs: CTR, CPC, Quality Score, Conversion Rate, Impression Share, Budget Utilization, etc.
Conduct keyword research, competitor benchmarking, and audience targeting.
Work on cross-channel campaign integration and performance tracking.
Prepare monthly, quarterly, and yearly campaign performance reports.
Stay updated on industry trends and tools to recommend innovative strategies.

Requirements:

3+ years of proven experience in Paid Media and Digital Marketing.
Proficiency in Google Ads, Meta Ads, Google Analytics, and related tools (SEMRush, Moz, etc.).
Strong analytical skills with data-driven decision-making ability.
Excellent communication, time management, and presentation skills.