Digital Marketing Specialist

Company Description Doubleswitch Eservices Private Limited connects online portals, brands, and corporates by providing end-to-end marketing and sales services that drive growth across digital platforms. The company is powered by a team of experienced marketing and sales professionals who deliver tailored strategies and unique solutions to help brands scale their revenue. Doubleswitch Eservices focuses on building strong digital presence, optimizing performance, and increasing market reach for its clients. Applicants can expect to work in a dynamic, results-oriented environment that values innovation and measurable business impact.
Role Description The Digital Marketing Specialist role is a full-time, on-site position based in Delhi. The specialist will plan, execute, and optimize digital marketing campaigns across social media, search, and other online channels to increase brand awareness and drive conversions. Daily responsibilities include managing social media accounts, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track and report on key metrics. The role also involves coordinating with internal teams and clients, conducting competitor and market research, and recommending improvements to enhance campaign effectiveness. The specialist will contribute to campaign planning, budget utilization, and continuous optimization to support the company's growth objectives and client success.
Qualifications

• Candidates should possess strong skills in Social Media Marketing and Online Marketing for campaign execution and audience engagement.
• Candidates should possess core Digital Marketing skills, including experience with multi-channel campaigns and performance optimization.
• Candidates should possess skills in Web Analytics to interpret data, generate insights, and create actionable performance reports.
• Candidates should possess effective Communication skills for collaborating with teams, presenting ideas, and interacting with clients.
• Relevant qualifications such as a degree or certification in Marketing, Digital Media, Business, or a related field are beneficial.
• Experience with advertising platforms (e.g., Google Ads, Meta Ads), SEO/SEM basics, and marketing automation tools is an advantage.
• Ability to work in a fast-paced environment, manage multiple campaigns, and meet deadlines while maintaining attention to detail.