Company Description DESIGN COLLECTION creates digital products for small businesses worldwide, including Bootstrap HTML templates, web applications, and data scraping software. The company specializes in web design and web application development and sells its digital assets through leading online marketplaces such as ThemeForest, CodeCanyon, and CreativeMarket. In addition to product development, DESIGN COLLECTION offers end-to-end digital lead generation services using Facebook, Instagram, Google Ads, SEO, SMS, and WhatsApp. The team focuses on delivering affordable, high-quality solutions and responsive service to help clients boost their business with qualified leads.
Role Description The Digital Marketing Specialist role is a full-time, on-site position based in Indore. The specialist will plan, execute, and optimize digital marketing campaigns across social media, search, and other online channels to drive traffic, leads, and sales for DESIGN COLLECTION and its clients. Daily tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track and report on key metrics. The role also involves coordinating online advertising, collaborating with the design and development teams to align marketing with product launches, and staying current with digital marketing trends and best practices. The specialist will contribute to campaign strategy, suggest improvements based on data insights, and support client communication as needed.
Qualifications
- Candidates should possess strong skills in Social Media Marketing and Online Marketing for managing and growing brand presence across platforms.
- Candidates should possess solid Digital Marketing and Web Analytics skills to plan campaigns and analyze performance data.
- Candidates should possess excellent Communication skills for clear coordination with internal teams and clients.
- Candidates should have experience with major channels such as Facebook, Instagram, Google Ads, and SEO tools.
- Candidates should ideally hold a bachelor's degree in Marketing, Business, Communications, or a related field, or have equivalent practical experience.
- Candidates should demonstrate proficiency with common digital marketing tools, basic content creation, and familiarity with e-commerce or digital product promotion.
- Candidates should show strong analytical thinking, attention to detail, and the ability to work independently in a fast-paced environment.
