We're looking for an experienced and result-driven Digital Marketing Specialistwho can help us grow our e-commerce vertical by generating quality leads and driving app/web installs at the lowest cost. You will plan, implement, and manage performance marketing strategies across Google, Meta, and other platforms.

This role needs a strategic thinker with hands-on experience in SEO, Meta Ads, Google Ads, analytics tools, and content marketing — someone who understands full-funnel marketing and can own the growth.

Responsibilities:

Build, plan, and execute digital marketing strategies for app and web
Run high-performing campaigns on Meta (Facebook/Instagram) & Google Ads
Optimize campaigns to reduce CPI, CPL, and increase ROAS
Generate high-quality leads and installs for the e-commerce app and website
Plan and manage digital marketing budgets efficiently
Track KPIs, ROI, and regularly report insights using Google Analytics & Excel
Drive SEO improvements, including on-page and off-page strategies
Manage email, WhatsApp, and push notification marketing
Coordinate with content, design, and development teams for campaign execution
Research competitors and digital trends to stay ahead
Improve landing pages and user funnels to increase conversions
Build and support inbound marketing plans

Requirements:

2–5 years of experience in digital marketing, with strong focus on performance
Proven experience with Meta Ads (Facebook/Instagram), Google Ads, and lead generation
Good understanding of SEO, Google Analytics, Google Tag Manager, and Search Console
Strong knowledge of SEM, CRM software, email campaigns, and funnel marketing
Familiar with ad copy creation, audience targeting, retargeting, and ad testing
Excellent planning, time management, and communication skills
Team player and problem solver who can manage multiple campaigns
Good knowledge of all major digital marketing channels and tools
Experience working in e-commerce or high-growth app-based companies preferred

What You'll Love:

Be part of a VC-backed startup with 14M+ installs
Founders have scaled apps to 100M+ installs before
Opportunity to build and lead strategy for both app & web growth
High ownership, fast learning, and a collaborative work culture
Make a real impact on user acquisition and business growth

To Apply:

Send us your resume and portfolio of past campaigns.

Let's grow together – faster, smarter, and with impact

Digital Marketing Specialist