Digital Marketing Specialist

Location: Bengaluru, India (Remote)

Department: Marketing

Reports To: Canadian Entity

About the Role

We are looking for a Digital Marketing Specialist to drive our brand presence, product storytelling, and digital growth in the process instrumentation and automation space. This role blends technical marketing, visual design, and digital execution to support our products, engineers, sales teams, and customers across industrial markets.

You will translate complex instrumentation solutions—such as flow, pressure, level, temperature, gas detection, and water quality measurement—into compelling visuals, campaigns, and digital content that resonate with engineers, plant managers, and decision-makers.

Key Responsibilities

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across LinkedIn, Google, email marketing, and industry platforms
• Manage company website content, landing pages, SEOs, and analytics
• Create and schedule social media content, technical blogs, and success stories with a strong engineering and industrial focus
• Support product launches, technical campaigns, and thought leadership initiatives
• Track campaign performance and prepare basic analytics and performance reports

Graphic Design & Visual Content

• Design marketing collateral, including brochures, datasheets, manuals, presentations (PowerPoint – 16:9), infographics, and case studies
• Create technical graphics and illustrations for instrumentation applications (tanks, pipelines, processes, applications, plants, sensors, etc.).
• Maintain consistent brand identity across all digital and print assets
• Design visuals for trade shows, webinars, email campaigns, and social media
• Collaborate with engineering and sales teams to visually communicate technical concepts clearly

Content & Brand Support

• Assist with technical content creation (product highlights, application notes, explainer visuals)
• Support internal branding initiatives and employer branding
• Coordinate with external vendors, printers, or digital agencies when required

Required Qualifications

• Bachelor's degree or diploma in Marketing, Graphic Design, or related field
• 2–10 years of experience in the technology B2B industrial market
• Experience in website building, primarily WordPress and SEO.
• Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Experience with PowerPoint presentation design for technical audiences
• Ability to understand and simplify technical or engineering concepts

Preferred Skills (Nice to Have)

• Experience in industrial, automation, instrumentation, or engineering companies
• Basic understanding of process industries (oil & gas, water & wastewater, food, building material, chemical, power, manufacturing)
• Video editing or animation skills (After Effects, Premiere Pro, or similar)

Key Competencies

• Strong visual storytelling with a technical mindset
• Attention to detail and brand consistency
• Ability to manage multiple projects and deadlines
• Collaborative, proactive, and self-driven
• Comfortable working with engineers, sales, and leadership teams

Why Join Us

• Work with innovative process instrumentation and automation technologies
• Opportunity to shape and grow a technical brand in global industrial markets
• Collaborative environment combining engineering precision and creative freedom
• Long-term growth and learning opportunities in a specialized industry
• Remote work opportunity with flexible timings.
• Competitive salary