Digital Marketing Specialist

Role Description

This is a full-time on-site role for a Digital Marketing Specialist, located in Ludhiana. The person will be responsible for performing keyword research, implementing on-page SEO strategies, doing off-page activities, conducting SEO audits, and managing link-building, AI content strategies, and PPC campaigns. The person is collaborating with the team to optimize content for search engines and social media marketing strategies.

Skills

• Strong experience in Keyword Research, SEO Website Audits, on-page/off-page SEO activities, and Link Building
• Knowledge of social media marketing strategies, Meta Ads, Improvement in CTR
• Good understanding of Google Analytics, Search Console, Google My Business and Google merchant
• Knowledge of AEO Boost / Google SGE
• Ability to work independently and as part of a team
• Experience in the digital marketing industry is an advantage
• Proficiency in SEO tools such asSEMrush, Ahrefs, Ubersuggest, Screaming Frog

Qualifications:

Bachelor's degree in Digital Marketing, Information Technology, or related field

• Minimum Experience: 4-5 Years