Digital Marketing Specialist

Key Responsibilites:

A) Performance Marketing & Paid Media

• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display & Shopping), YouTube, and other digital advertising platforms.
• Own channel-wise budget allocation based on CAC, ROAS, CPL, CPA, and conversion performance.
• Continuously improve campaign performance through A/B testing of creatives, copy, audiences, landing pages, and bidding strategies.
• Build and optimize retargeting and remarketing funnels to maximize conversions and customer lifetime value.
• Monitor attribution across marketing touchpoints to identify high-performing channels and campaigns.

B) Lead Generation & Customer Acquisition

• Drive customer acquisition through paid lead-generation campaigns with defined CPL and conversion targets.
• Develop and optimize acquisition funnels to increase lead quality and conversion rates.
• Grow the customer database through data-driven digital campaigns.

C) Website, SEO & E-commerce Management

• Drive SEO, AEO and GEO initiatives to improve organic visibility, Google Business Profile performance, website traffic, and store walk-ins.
• Manage website performance, user experience, landing pages, and conversion rate optimization (CRO).
• Monitor e-commerce performance, sales trends, and customer behaviour to identify growth opportunities.
• Coordinate with internal and external teams to ensure timely website updates and campaign execution.

D) Market Intelligence

• Monitor competitor digital strategies, pricing, promotions, creatives, and media investments.
• Stay updated on platform algorithm changes, advertising policies, AI tools, and emerging digital marketing trends.
• Identify market opportunities and recommend strategies to maintain a competitive advantage.

E) Innovation & Growth

• Test new advertising platforms, campaign formats, AI tools, and marketing automation solutions.
• Recommend data-backed growth initiatives to improve acquisition efficiency and marketing ROI.
• Identify opportunities to scale successful campaigns and expand digital reach.

F) Social Media Management (Supporting Function)

• Support execution of the organic social media calendar across Facebook, Instagram, LinkedIn, and YouTube.
• Oversee community engagement, monitor trends, and coordinate with the content team to enhance brand visibility.
• Ensure alignment between organic and paid marketing initiatives.

G) Reporting & Analytics

• Develop dashboards and performance reports covering impressions, CTR, CPC, CPA, CAC, CPL, ROAS, revenue, and customer lifetime value (LTV).
• Analyse campaign performance and present actionable insights to improve marketing effectiveness.
• Forecast marketing performance and recommend budget optimization strategies based on data.

Qualifications & Skills Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 3-5 years of experience in Digital Marketing.
• Ability to work on-site in Kozhikode, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.