Digital Marketing Specialist

Company Description

Codobux is a technology-driven digital solutions company specializing in web applications, mobile applications, digital platforms, and custom software development. We work with businesses across various industries to build scalable digital solutions while focusing on innovation, performance, and long-term growth.

Role Description

We are looking for an SEO & Digital Marketing Specialist to join our team and contribute to the growth of both company-owned digital products and client projects. The ideal candidate should have a strong understanding of search engine optimization, content marketing, website analytics, and digital growth strategies.

This role involves planning and executing SEO initiatives, improving organic search visibility, monitoring website performance, conducting keyword research, optimizing content, and supporting digital marketing campaigns across multiple projects. The successful candidate will work closely with content creators, developers, designers, and project stakeholders to improve online visibility, user acquisition, and overall digital performance.

Requirements

• 6 months to 3 years of experience in SEO and digital marketing.

• Strong understanding of on-page, off-page, and technical SEO practices.

• Experience conducting keyword research, competitor analysis, and content optimization.

• Familiarity with Google Search Console, Google Analytics, Google Tag Manager, and other SEO tools.

• Understanding of website performance, indexing, crawling, and search engine best practices.

• Experience with link-building strategies and outreach activities.

• Ability to analyze data, identify growth opportunities, and make data-driven recommendations.

• Basic understanding of website development concepts, HTML, and CMS platforms such as WordPress is preferred.

• Strong written communication and content optimization skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Applications, Information Technology, or a related field.

• Candidates with relevant certifications in SEO, Google Analytics, Google Ads, or Digital Marketing will be considered an advantage.

• Practical experience and proven results may be considered in place of specific certifications.

Required Skills

• Search Engine Optimization (SEO)

• Technical SEO

• On-Page SEO

• Off-Page SEO

• Keyword Research

• Competitor Analysis

• Google Analytics

• Google Search Console

• Content Optimization

• Link Building

• Performance Reporting

• Digital Marketing Strategy

• Problem Solving and Analytical Thinking