Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Expert to plan, execute, and optimize our online marketing campaigns. The ideal candidate should have strong expertise in SEO, paid ads, social media marketing, and analytics to drive brand awareness, leads, and conversions.

Key Responsibilities

* Plan and execute end-to-end digital marketing campaigns

* Manage SEO & SEM strategies to improve website ranking and traffic

* Run and optimize Google Ads / Meta Ads campaigns

* Handle social media marketing across LinkedIn, Instagram, Facebook, etc.

* Monitor campaign performance using Google Analytics & reporting tools

* Create and optimize landing pages & lead funnels

* Conduct keyword research and competitor analysis

* Improve brand visibility and online engagement

* Collaborate with design and content teams for campaign creatives

Required Skills

* Strong knowledge of SEO, SEM & keyword research

* Hands-on experience with Google Ads & Meta Ads

* Experience with Google Analytics, Search Console & Tag Manager

* Social media campaign planning & execution

* Understanding of lead generation and conversion funnels

* Basic knowledge of email marketing & automation tools