Job Summary
The Digital Marketing Lead is responsible for driving Bhima's overall e-commerce visibility, traffic, and customer acquisition strategy. This role oversees planning, execution, and optimization of digital campaigns across paid, organic, and social media channels. As a key contributor to revenue growth, the Digital Marketing Lead plays a central role in strengthening the brand's online presence and scaling e-commerce performance.
The ideal candidate brings strong leadership capabilities, hands-on digital marketing expertise, and a passion for data-driven growth. This role combines strategic planning with tactical execution and requires close collaboration with product, content, and creative teams.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies for traffic, acquisition, and retention.
- Manage paid advertising campaigns across Google Ads, Meta Ads, and other performance channels.
- Lead SEO, SEM, social media, and marketplace visibility initiatives.
- Oversee content planning, creative alignment, and brand consistency across all digital assets.
- Monitor analytics, dashboards, and KPIs, leveraging insights for continuous campaign optimization.
- Collaborate with product, catalogue, and design teams to support campaign objectives.
- Optimize campaigns for ROI, customer engagement, and conversion performance.
- Mentor digital marketing executives and foster a high-performance team environment.
- Manage external agencies, freelancers, and marketing vendors.
- Prepare and present performance reports, insights, and recommendations to leadership.
- Experiment with growth marketing methods, A/B tests, new platforms, and emerging channels.
- Ensure compliance with data privacy norms, tracking standards, and attribution accuracy.
Required Skills & Technical Expertise
- Proficient in Google Ads, Meta Ads Manager, and performance campaign management.
- Strong understanding of SEO tools (SEMRush, Ahrefs) and keyword/content optimization strategies.
- Expertise in Google Analytics 4 and Tag Manager implementation/tracking setups.
- Hands-on experience with email marketing platforms (Klaviyo, Mailchimp).
- Familiarity with social media scheduling and management tools.
- Knowledge of A/B testing frameworks and marketing automation workflows.
- Understanding of programmatic advertising and affiliate marketing platforms.
Soft Skills
- Proven leadership and team mentoring abilities.
- Strong analytical and data-driven mindset.
- Excellent communication and presentation skills.
- Ability to collaborate across departments and manage multiple stakeholders.
- Creative problem-solving under pressure with a results-oriented approach.
Preferred
- Experience working with AI-driven marketing tools and predictive analytics.
- Familiarity with influencer marketing strategies and partnerships.
- Exposure to AR/VR-driven digital campaigns or innovative brand experiences.
- Knowledge of voice search optimization trends and best practices.
- Experience managing international or multi-region digital marketing campaigns.
Relative/Core Experience: 06 to 08 years
