Digital Marketing Specialist

About the Role:

We are looking for a Digital Marketing Specialist to manage our search, social and paid channels and bring quality leads to Aurolab. You will work in a cross-functional team to grow our online presence and support our events.

Key Responsibilities:

• Plan and manage social media on Linkedin, Facebook, Instagram and YouTube, including content calendar, publishing, Linkedin outreach, newsletter and groups.

• Improve organic visibility through SEO: on-page, off-page, technical, AEO and GEO.

• Track traffic and rankings using GA4 and Google Search Console, and fix site issues.

• Run paid lead-generation campaigns on Google, LinkedIn, Meta and other leading platforms, including Al platforms.

• Plan and send email campaigns and newsletters, Surveys, landing pages using marketing automation platforms and nurture lead

• Promote conferences and events across social, email and paid channels.

• Work with the cross-functional team (content, design, sales and events) to deliver campaigns.

• Prepare monthly performance reports and share insights.

• Explore new channels such as influencer marketing and use Al tools to work smarter.

Requirements:

• Any bachelor's degree.

• 3 to 5 years of hands-on experience across SEO, SEM and social media marketing.

• Proven experience running paid campaigns on Google Ads and Linkedin Ads, with a track record of lead generation.

• Strong working knowledge of on-page, technical and off-page SEO.

• Experience with email marketing platforms, list segmentation, and Marketing automation platforms.

• Proficiency with Google Analytics (GA4), Google Search Console and Google Tag Manager.

• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog or similar.

• Experience with social scheduling tools and Linkedin marketing, including newsletters and groups.

• Strong analytical skills and the ability to turn data into decisions.

• Good written and verbal communication in English.

Good to Have:

• Content writing experience.

• Experience in B2B, healthcare or medical device marketing.

• Experience promoting conferences or events.

• Basic knowledge of CMS platforms such as WordPress and basic HTML.