Digital Marketing Specialist

Aditya Institute of Technology and Management (AITAM), established in 2001, is a premier institution accredited with an A+ Grade by NAAC and approved by AICTE. With over two decades of experience in delivering excellence in technical and professional education, AITAM fosters an environment of learning, innovation, and growth. Renowned for its academic rigor and industry-focused approach, the institution offers a diverse range of courses including B.Tech, M.Tech, MBA, MCA, BCA, BBA, and Diploma programs across various engineering and technology disciplines. Located in Srikakulam, AITAM is committed to shaping future-ready leaders, engineers, and entrepreneurs.

This is a full-time, on-site role for a Digital Marketing Specialist based in Srikakulam. The Digital Marketing Specialist will manage online marketing strategies including social media campaigns, search engine optimization (SEO), and pay-per-click (PPC) advertising. Daily tasks include executing email marketing campaigns, creating and optimizing digital content, analyzing marketing performance metrics, and contributing to strategies for lead generation and customer engagement. The role involves collaboration with cross-functional teams to support promotional activities and increase online brand visibility.

• Expertise in Digital Marketing, including SEO, content marketing, and pay-per-click advertising
• Social Media Marketing and campaign management skills
• Proficiency in creating and optimizing digital content and email marketing campaigns
• Strong analytical capabilities for tracking key performance metrics and deriving actionable insights
• Project management skills and ability to collaborate across teams
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Familiarity with digital marketing tools such as Google Analytics, AdWords, and social media platforms
• Excellent written and verbal communication skills
• Previous experience in an educational institution or related industry is a plus