Digital Marketing Specialist

Company Description

ABL Education partners with progressive private schools to enhance student creativity and foster stronger connections with parents without requiring fixed investments. By focusing on STEM (Science, Technology, Engineering, and Mathematics) education, the organization equips students with skills in cutting-edge fields such as robotics, 3D designing, AI, and app development. With a highly experienced team of mentors and researchers, ABL Education has provided innovative STEM and robotics solutions to over 1,000 schools, including direct collaborations with 350+ schools through programs like NITI Aayog's ATL initiative. Their impact-driven approach has led to a satisfied and growing client base by focusing on delivering effective outcomes and nurturing relationships.

Role Description

This is a full-time, on-site role based in Noida for a Digital Marketing Specialist. The role involves planning, managing, and implementing digital marketing strategies to enhance brand exposure and drive growth. Daily tasks include creating engaging content for social media, analyzing digital campaign performance using web analytics tools, managing online marketing efforts, and ensuring clear and compelling communication with stakeholders. The selected candidate will work closely with team members to align marketing initiatives with organizational goals.

Qualifications

• Proficiency in Social Media Marketing including YT, IG, FB & Linkedin
• Proficiency in SEO and Online Marketing strategies
• Building strong brand position online
• Expertise in Digital Marketing and Web Analytics
• Strong Communication skills, both written and verbal
• Experience in monitoring campaign performance and optimizing results
• Familiarity with tools and platforms commonly used in digital marketing
• Ability to collaborate effectively in a team-oriented environment
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in the education or EdTech sector is a plus