Digital Marketing Specialist

Location: Bhopal (On-ground role)

Experience: 25 years (flexible for the right skillset)

Salary - Upto 5 Lpa

Job Description

We are looking for a Digital Marketing Manager with a strong 360 marketing mindset to plan, execute, and optimize our brand's digital presence across platforms. The ideal candidate should be creative, data-driven, and hands-on with both strategy and execution.

Key Responsibilities

Plan, execute, and optimize Meta Ads (Facebook & Instagram) including funnels, retargeting, and performance tracking

Manage and improve Google SEO (on-page, off-page, local SEO)

Lead content strategy and creation for social media and digital platforms

Handle basic photography and product shoots for brand content

Create and manage cinematography / video content for reels, ads, and campaigns

Design creatives using tools like Canva / Adobe / similar graphic tools

Coordinate and execute 360 marketing campaigns (digital + on-ground support)

Monitor performance metrics, prepare reports, and optimize campaigns accordingly

Collaborate with internal teams and vendors for brand consistency

Required Skills

Strong understanding of Meta Ad funnels & systems

Knowledge of Google SEO & digital analytics

Content creation & storytelling skills

Photography & cinematography skills

Graphic designing skills

End-to-end 360 marketing skill set

Additional Requirements

Must be able to commute between 3 store locations

Own vehicle is a plus

What We're Looking For

Creative + analytical thinker

Hands-on, execution-focused mindset

Strong communication and coordination skills

Ability to multitask and manage multiple brand touchpoints