Digital Marketing Specialist

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, and social media platforms.
• Manage performance marketing campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc.
• Optimize website traffic, lead generation, and conversion rates.
• Handle on-page and off-page SEO activities.
• Create and manage social media content calendars and campaigns.
• Monitor campaign performance using Google Analytics and other tools.
• Track KPIs, prepare reports, and suggest optimization strategies.
• Coordinate with design and content teams for campaign execution.

Required Skills:

• Strong understanding of SEO, SEM, PPC, and performance marketing.
• Experience with Google Ads, Meta Ads Manager, and analytics tools.
• Knowledge of social media marketing and content strategy.
• Familiarity with keyword research, back linking, and campaign optimization.
• Good communication and analytical skills.

Preferred:

• Experience in lead generation campaigns.
• Certifications in Google Ads or Digital Marketing are an added advantage.