Digital Marketing & Social Media Specialist

Job Title: Digital Marketing & Social Media Specialist

Company Overview: SimpleCRM is a leading CRM solutions provider, dedicated to streamlining

customer relationship management for businesses of all sizes. Our focus is on innovation, and we pride

ourselves on our commitment to our clients.

Summary/Objective: We are seeking an experienced, dynamic, and creative individual to handle our

digital marketing and social media activities, ensuring consistent brand messaging and maximizing our

online presence.

Key Responsibilities/Duties

Content Creation & Distribution:

Develop, design, and distribute monthly newsletters for existing SimpleCRM contacts and

industry-specific product updates.

Curate, write, and publish monthly blogs, as well as additional articles when necessary, ensuring

consistent quality in both visual and textual content.

Execute weekly content posts on LinkedIn, focused on product and brand values.

Campaign Management:

Initiate and oversee LinkedIn campaigns for demand generation amongst potential partners or

customers.

Design and execute targeted digital campaigns to stimulate monthly demand aligned with

SimpleCRM's offerings.

Social Media Management:

Lead SimpleCRM's online presence on platforms including LinkedIn and Facebook, ensuring

regular updates, engagement, and optimization.

Manage review acquisition from existing customers on platforms like G2 and the Gartner

Network.

Website Maintenance:

Regularly update and maintain SimpleCRM's website content, ensuring alignment with current

technology and domain trends.

Collateral Design:

Create visual and textual content for all digital channels, ensuring brand consistency and high

quality across mediums.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: A minimum of 2 years in Digital Marketing and Social Media Management, ideally

within the product sector. Experience in the CRM domain is a plus.

Skills:

Proficiency in Canva, LinkedIn Campaign Manager, Microsoft Office.

Familiarity with Generative AI Tools such as ChatGPT, Bard, Adobe Firefly, etc.

Experience with WordPress and Mautic is highly desirable

Reporting Relationship: Will report directly to the Manager of Presales & Marketing.

Disclaimer: This job description is intended to describe the general nature and level of work being

performed by individuals assigned to this position. It is not intended to be exhaustive and may be

subject to changes or updates as required.