Digital Marketing & Social Media Manager

About Sofnade

Sofnade Catering is a MUIS Halal-certified catering and live food station company serving corporate events, weddings, schools, government agencies and private celebrations across Singapore.

Our work is highly visual. From live cooking stations and themed buffets to weddings and large corporate events, there is always something worth capturing. We are looking for a hands-on marketer who can turn these moments into content, campaigns, enquiries and sales.

This is not a desk-only marketing role. You will be expected to attend selected events, take good photographs, film engaging videos, manage our advertising and proactively develop new ways to grow the Sofnade brand.

The Role

You will take ownership of Sofnade's digital marketing across:

• Instagram, TikTok, Facebook and LinkedIn
• Meta Ads and Google Ads
• SEO and blog content
• Website and landing-page content
• Event photography and videography
• Marketing campaigns, promotions and partnerships
• Performance tracking and reporting

You will work directly with management and our operations team. We will provide access to events, products, staff and business information, but we expect you to independently plan and execute the marketing work.

Key Responsibilities

Content Creation and Social Media

• Plan and manage Sofnade's monthly content calendar.
• Attend selected events to capture photographs and videos.
• Script, film and edit short-form videos for Reels, TikTok and Facebook.
• Create engaging corporate, wedding, product and promotional content.
• Write captions, select thumbnails and schedule posts.
• Maintain consistent posting without requiring reminders from management.
• Adapt content for each platform instead of posting the exact same version everywhere.
• Capture timely content during events for Stories and quick-turnaround posts.
• Maintain an organised media library of photographs, videos and completed content.

Content should include a healthy mix of:

• Event highlights and portfolio showcases
• Food and live-station videos
• Behind-the-scenes kitchen and event preparation
• Customer reactions and testimonials
• Corporate and wedding sales content
• Staff personalities and company culture
• Educational and informative content
• Entertaining, trend-led and relatable videos
• Festive campaigns and new-product launches

Event Photography and Videography

• Cover at least 6 planned events or filming sessions each month.
• Prepare a content plan and shot list before important shoots.
• Capture wide shots, close-ups, customer interaction, food preparation and team activity.
• Produce clear, attractive photographs suitable for social media, websites and advertisements.
• Publish event Stories on the same day where appropriate.
• Deliver the first edited event content within approximately 2-3 working days.
• Be comfortable attending occasional evening or weekend events, with working hours adjusted accordingly.

Meta and Google Advertising

• Independently manage Sofnade's Meta Ads and Google Ads accounts.
• Plan campaigns for corporate catering, weddings, live stations, festive menus and new products.
• Conduct keyword, audience and competitor research.
• Create and test advertisements, copy, visuals, audiences and landing pages.
• Monitor budgets closely and prevent accidental overspending.
• Review lead cost, conversion rate, lead quality and advertising returns.
• Refresh underperforming advertisements without waiting for management to notice.
• Ensure conversion tracking, Google Analytics and campaign reporting are accurate.
• Clearly explain what is working, what is not working and what action will be taken next.

SEO, Blogs and Website

• Research keywords relevant to catering, corporate events, weddings and live food stations in Singapore.
• Write, optimise and publish SEO-focused blog articles.
• Improve page titles, descriptions, internal links, image alt text and website copy.
• Create and update campaign landing pages.
• Update website banners, promotions, photographs and product information.
• Monitor Google Search Console and Google Analytics.
• Identify opportunities to improve organic traffic, enquiries and website conversion.
• Keep Google Business Profile information and content updated.

Marketing Strategy and Growth

• Bring new marketing ideas to management instead of waiting only for instructions.
• Study competitors and identify areas where Sofnade can stand out.
• Develop campaigns around festive periods, corporate demand and wedding-booking seasons.
• Propose suitable collaborations, partnerships, influencers and content opportunities.
• Help turn new Sofnade products and concepts into marketable campaigns.
• Consider the complete customer journey, from seeing an advertisement to submitting an enquiry or placing an order.
• Focus on meaningful business results, not only views, likes and follower counts.

Expected Monthly Output

The following serves as a working performance benchmark. Quality, timeliness and business impact remain important.

• 16-20 original, professionally edited short-form videos
• 8-12 carousel, promotional, photographic or graphic posts
• Stories published consistently across at least 4 days per week
• 6 event or planned content shoots
• 4 SEO-focused blog articles
• Regular website, landing-page and campaign updates
• Active optimisation of Meta and Google campaigns throughout the month
• A completed content calendar prepared before each new month
• At least 2 well-developed new campaign or marketing proposals each month
• Short weekly performance and progress updates
• One consolidated monthly marketing report

Minor resizing, reposting or cutting one video into several nearly identical versions will not automatically be counted as separate original deliverables.

Footage that remains unedited or unpublished will not be considered completed content.

Reporting and Accountability

You will maintain a live content tracker showing whether each item is:

• Planned
• Awaiting filming
• Filmed
• Being edited
• Awaiting approval
• Scheduled
• Published

Your weekly update should clearly state:

• What was completed and published
• What is being worked on
• Upcoming shoots and campaigns
• Advertising performance
• Problems or delays
• Actions being taken

The monthly report should include:

• Promised versus completed deliverables
• Content and follower performance
• Website and SEO performance
• Advertising spend and results
• Enquiries, conversions and cost per lead
• Best and worst-performing campaigns
• Clear recommendations for the following month

We value honest reporting. If something is underperforming, we expect you to identify it early, explain why and propose the next action.

Requirements

• Proven experience in digital marketing, social media or content creation.
• Strong portfolio of short-form videos and photography.
• Able to film confidently using a camera or high-quality mobile setup.
• Strong editing skills using CapCut, Adobe Premiere Pro, Final Cut Pro or similar.
• Familiar with Canva or Adobe design tools.
• Hands-on experience managing Meta Ads and Google Ads.
• Working knowledge of SEO, keyword research and blog writing.
• Familiar with Google Analytics and Google Search Console.
• Able to write clear and persuasive English content.
• Comfortable appearing behind the camera and directing staff or customers during filming.
• Able to travel independently to events across Singapore.
• Organised, responsive and able to meet deadlines without repeated reminders.
• Comfortable working in the fast-moving catering and events environment.

Experience in F&B, catering, hospitality, weddings, events or e-commerce will be an advantage.

The Person We Want

You may be a good fit if you:

• Take ownership and follow through on commitments.
• Enjoy being on the ground and capturing real events.
• Can balance creative ideas with commercial objectives.
• Notice marketing opportunities without needing to be told.
• Understand that consistency matters as much as creativity.
• Are comfortable testing ideas and improving them using data.
• Can manage several campaigns without losing track of deadlines.
• Care about helping a local brand grow.

This role may not be suitable if you prefer to focus only on strategy, only on filming, or only on advertising. We need an all-round, hands-on marketer who enjoys both creating and executing.

What We Offer

• Starting salary of SGD $3,800-$4,400, based on experience and demonstrated ability
• Direct access to management and faster approval of good ideas
• A wide variety of events, products and food concepts to work with
• Space to test new creative and marketing ideas
• Opportunities to build campaigns for recognised corporate and institutional clients
• Adjusted working arrangements when evening or weekend event coverage is required

How to Apply

Please submit:

• Your résumé
• Your content portfolio
• Links to social media accounts or brands you have managed
• At least three short-form videos created or edited by you
• Examples of photography taken by you
• Examples of Meta or Google advertising results, where available
• Examples of SEO articles or websites you have worked on
• Your current and expected salary
• Your earliest available starting date