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Digital Marketing & Social Media Executive

Digital Marketing & Social Media Executive

lee quan (hai zhong bao) pte. ltd.
1-4 Years
SGD 0.3 - 0.38 LPA
Early Applicant
  • Posted 19 days ago
  • Be among the first 10 applicants

Job Description

Key Responsibilities

Content Creation & Social Media Management

  • Plan, create, and publish engaging content (videos, photos, reels) for social platforms, especially TikTok and Instagram
  • Film and edit short-form videos using mobile tools like CapCut or similar apps
  • Take and edit high-quality food and lifestyle photos for social media, website, and promotions
  • Maintain a consistent brand voice and aesthetic across all content

Community Engagement

  • Monitor and engage with followers, respond to DMs and comments, and manage online interactions
  • Identify and collaborate with local food influencers and creators to expand reach

Campaign Management

  • Plan and execute digital campaigns to promote new menu launches, seasonal promos, and brand initiatives
  • Track performance and adjust strategies based on analytics and audience feedback

Analytics & Reporting

  • Use tools like Google Analytics, Meta Business Suite, and other social media insights to track performance
  • Prepare monthly reports and translate findings into actionable improvements

E-commerce Platform Support

  • Manage listings, updates, and online promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo
  • Ensure menu accuracy, pricing, and promotional updates are up to date

General Marketing Support

  • Assist with photoshoots, marketing events, and branding activities
  • Support ad hoc marketing tasks as needed

Requirements

Education

  • Diploma or Degree in Marketing, Communications, Media, or a related field (e.g. from a Singapore Polytechnic or local university)

Experience

  • 1-3 years of relevant experience in digital marketing, content creation, or social media management (F&B experience is a plus)

Skills Required:

  • Strong photo and video editing skills using tools like CapCut, Canva, Adobe Lightroom, or Photoshop
  • Experience with TikTok, Instagram, and other social media platforms
  • Familiar with Google Analytics, Meta Insights, and basic performance reporting
  • Creative thinker with good visual sense and attention to detail
  • Ability to multitask and work independently in a fast-paced environment

More Info

Job Type:
Industry:
Employment Type:

Key Skills

TikTok

Meta Insights

CapCut

Meta Business Suite

Social media platforms

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