Digital Marketing
SmartDocs Business Solutions Private Limited- Posted a month ago
- Over 200 applicants have applied
Job Description
Job Description: Digital Marketing
Location: Hyderabad, India
Experience: 1–5 years
Employment Type: Full-Time
Education: MBA in Marketing (preferred);
About the Role
We are looking for a results-driven Digital Marketing professional to join our marketing team and help drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The ideal candidate has hands-on experience executing digital campaigns in a B2B SaaS environment and understands the nuances of marketing software products to enterprise and public sector buyers.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products
- Own and manage the marketing funnel — from awareness to lead generation to conversion
- Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages) tailored to B2B software buyers
- Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring
- Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar
- Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates
- Manage and grow the company's social media presence (LinkedIn, Twitter/X) with a focus on B2B/enterprise audiences
- Run and optimize paid campaigns (Google Ads, LinkedIn Ads) within defined budgets
- Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space
- Support ABM (account-based marketing) initiatives for enterprise and government/public sector prospects, where applicable
Required Skills & Qualifications
- 1–5 years of experience in digital marketing, preferably within a SaaS, B2B software, or technology company
- MBA in Marketing strongly preferred; equivalent practical experience will be considered
- Strong understanding of digital marketing channels: SEO/SEM, paid social, email marketing, content marketing
- Hands-on experience with marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush/Ahrefs
- Excellent written and verbal communication skills; strong copywriting ability
- Data-driven mindset with the ability to translate campaign metrics into actionable insights
- Familiarity with CRM platforms (Salesforce, Zoho CRM, etc.) is a plus
- Understanding of the B2B SaaS buyer journey and demand generation principles
- Ability to manage multiple campaigns and priorities in a fast-paced environment
Good to Have
- Experience marketing to enterprise, government, or public sector clients
- Familiarity with procurement, contract lifecycle management, or spend management software domains
- Basic knowledge of design tools (Canva, Figma) for creating marketing collateral
- Experience with webinar and event marketing
- Hands-on experience using AI tools (e.g., ChatGPT, Claude, Jasper, Canva AI) for content creation, campaign ideation, and marketing productivity
What We Offer
- Opportunity to work with a growing, bootstrapped SaaS company serving U.S. public sector clients
- Collaborative, fast-paced work environment
- Competitive compensation
- Growth path into senior marketing/demand generation roles
Spotlight
- Annual leaves, Health & insurance
Master OF Business Administration (M.B.A)
More Info
Key Skills
About Company
We SmartDocs, are one of the global technology innovators scientific solution providers. We believe life is more meaningful when focused on creating our universe a better place than we discovered. We are dedicated to build a firm that respects the core values of mixed civilization across the globe where we exist, live, breathe, work & play especially, to give back a better society to the future generation.
We shape sky-piercing products to Government of United States, industries, manufacturing units and private business across the globe to ensure their hybrid and discrete jobs are streamlined into simple & easy process steps under one roof while optimizing their time and operating costs.
Each & every day our foundational values, integrity, continuous learning, creativity innovation, supporting our people, client focus, inform every decision we make & empower our employees to keep reaching high altitudes.
