Digital Marketing /Performance Marketing ( Well-known retail industry)

Company Overview:

My client is a global fashion retail company specializing in affordable, high-quality casual apparel and lifestyle products, operating through a fast-paced, product-driven retail business with a large multi-SKU portfolio.

Job Responsibilities:

Digital Marketing & Performance

• Drive online sales growth through performance marketing, CRM, app member acquisition, and customer retention.
• Plan and optimize paid advertising campaigns across Google, Meta, TikTok, Display, Affiliates, and App channels.
• Monitor key business metrics such as Sales, Traffic, Conversion Rate, ROAS, New Customers, and App Member growth.
• Analyze campaign and business performance, providing data-driven recommendations for improvement.
  
  

CRM & Customer Engagement

• Develop and execute CRM campaigns through Email, App Push Notifications, and member engagement programs.
• Drive app downloads, membership growth, customer retention, and online-to-offline (O2O) conversion.
  
  

Campaign Management

• Manage marketing campaigns from planning to execution, ensuring objectives, timelines, and budgets are achieved.
• Brief and coordinate creative assets for digital campaigns across Facebook, Instagram, TikTok, and other platforms.
• Ensure all creative materials align with brand guidelines.
  
  

Stakeholder Management

• Collaborate with Product Marketing, E-Commerce, Retail Operations, Global HQ, and external agencies.
• Manage media agencies and partners to ensure effective execution and optimal budget utilization.
  
  

Market & Growth Opportunities

• Identify new digital marketing trends, platforms, and growth opportunities.
• Continuously improve marketing effectiveness to support business growth objectives.
  
  

Job Requirements:

• 4-6 years of experience in Digital Marketing, preferably with agency and in-house experience.
• Hands-on experience managing performance marketing campaigns across Google Ads, Meta, TikTok, Display, Affiliate, and App channels.
• Strong understanding of full-funnel marketing and key KPIs such as Sales, Traffic, ROAS, Conversion Rate, Customer Acquisition, and App Membership Growth.
• Experience using digital analytics tools such as GA4, Looker Studio, Search Console, Appsflyer, and Excel.
• Proven ability to analyze campaign performance and provide data-driven recommendations.
• Experience managing large digital marketing budgets and optimizing media spend.
• Knowledge of CRM, Email Marketing, Push Notifications, Customer Segmentation, and Retention Marketing.
• Strong project management, communication, and stakeholder management skills.
• Commercially minded, self-driven, and passionate about driving business growth through data and customer insights.
  
  

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