Role Objective
V-Guard is looking for a dynamic and detail-oriented professional to join the Digital Marketing team under our ECDI (Emerging Channels and Digital Initiatives) department. This role is designed for a versatile operator who can manage the intersection of creative strategy, multi-channel e-commerce operations, and financial hygiene. You will be instrumental in driving growth across our most innovative and fast-paced channels.
Key Responsibilities
1. Digital Content & Channel Strategy
- Content Excellence: Develop and execute content strategies for E-commerce, Q-Comm (Quick Commerce), D2C, Modern Trade (MT), and RSS.
- Listing & Hygiene: Maintain end-to-end Digital Shelf hygiene, including SEO-optimized listings, A+ content, product latching, rating & review management, answering customer Q&A and regular audits of product catalogs across platforms.
- Social Media & Ads: Create engaging social media content and assist in the execution and monitoring of digital advertisements & D2C events.
- Agency Management: Coordinate with external creative and content agencies to ensure timely, high-quality deliverables (Video & Static).
2. Sales Operations & Reporting
- MIS & Dashboards: Own the reporting landscape by maintaining comprehensive MIS and Sales Dashboards for all digital and emerging sales channels.
- Event Planning: Assist in the planning and operational execution of high-decibel Sales Events and promotional calendars.
- Performance Insights: Track campaign performance and channel health to provide actionable data to the Digital Marketing team.
3. Financial & Operational Management
- Budget Operations: Manage platform wallets and oversee the operational aspects of marketing budgets.
- Finance Liaison: Handle the end-to-end invoice lifecycle, including vendor payment processing, vendor onboarding, documentation, and budget reconciliation.
- General Ops: Execute day-to-day operational tasks that support the broader ECDI marketing mandate.
Required Skills & Qualifications
- Education: Full-time MBA
- Experience: 1–3 years of experience. Direct experience in E-commerce content and operations is highly preferred.
- Technical Skills:
- Creative: Proficient in Canva; basic working knowledge of Adobe Photoshop or Lightroom.
- Social & Ads: Familiarity with social media content creation and digital ad platforms.
- E-commerce Basics: Foundational understanding of the e-commerce ecosystem, digital marketing principles, and e-commerce advertising (Marketplace Ads/Performance Marketing).
- Analytical: Advanced Microsoft Excel (data cleaning, Pivot Tables, and visualization etc).
Candidate Profile
- High ownership mindset with the ability to manage multiple requirements simultaneously.
- Strong aesthetic sense for creative content combined with a disciplined approach to financial and data reporting.
- Excellent communication skills for collaborating within the Digital Marketing team and across the V-Guard corporate structure.
