Digital Marketing Officer

Position : Digital Marketing Officer

Experience : 2+ years in Performance Marketing, SEO (Edtech)

Location : Areekode, Malappuram (Free Accommodation)

SkillX is hiring a Digital Marketing Officer to lead our paid digital advertising efforts across Meta Ads, Google Ads, and YouTube Ads. This is a high-impact role for a data-driven marketer who thrives on lead generation, campaign optimization, and ROI-driven growth — ideally someone with EdTech or education-sector experience who understands how to market learning products to students, parents, or professionals in Kerala and beyond.

You'll own campaign strategy end-to-end: planning, execution, budget optimization, creative direction, and performance reporting — working closely with design, content, and sales teams to hit aggressive growth targets.

RESPONSIBILITIES:

• Plan, execute, and optimize paid performance marketing campaigns on Meta Ads Manager, Google Ads, and YouTube Ads to drive lead generation, conversions, and brand engagement.
• Manage budget allocation, A/B testing, audience targeting, and bid optimization across platforms to maximize ROAS and CPL efficiency.
• Build and maintain social media content calendars, managing brand pages for consistent, high-impact communication.
• Collaborate with design, content, and sales teams to align campaigns with business goals and creative strategy.
• Track, analyze, and report weekly campaign performance (CTR, CPL, ROAS, conversion rate) using Google Analytics and platform dashboards, with actionable insights for optimization.
• Stay current on digital marketing trends, algorithm updates, and paid media best practices across Meta and Google ecosystems.
• Support strategic marketing initiatives contributing to SkillX's growth, visibility, and market positioning in the EdTech space.

QUALIFICATIONS:

• Diploma/Degree in Digital Marketing, Marketing, or a related field.
• 2–3 years of hands-on leadership experience in Performance Marketing / Digital Marketing, with EdTech or education-sector experience strongly preferred.
• Proven expertise in Meta Ads Manager, Google Ads, Google Analytics (GA4), and YouTube Ads.
• Strong grasp of performance metrics — CPL, CTR, CPC, ROAS, conversion tracking.
• Excellent analytical, reporting, and campaign optimization skills.
• Strong communication, cross-functional coordination, and multitasking abilities.
• Proactive, creative, and results-oriented mindset.