Digital Marketing Manager

Company: YES Officer

Department: Marketing

Experience: 3–4 Years

Job Type: Full-Time

Location: Dehradun

YES Officer is looking for a results-driven Digital Marketing Manager to manage digital campaigns, improve online visibility, generate quality leads, and drive course enrolments and revenue growth.

● Campaign Management: Plan, execute, and optimise digital marketing campaigns across Google Ads, Meta Ads, YouTube Ads, and other relevant platforms.

● SEO: Manage on-page and off-page SEO, keyword research, competitor analysis, and strategies to improve organic traffic and search rankings.

● Social Media Calendar: Develop and manage monthly social media content calendars for Instagram, YouTube, Facebook, and other platforms in coordination with the creative team.

● Lead Generation: Develop strategies to generate qualified leads through paid campaigns, organic channels, landing pages, and remarketing.

● Performance Tracking: Monitor campaign performance, CPL, CPA, conversion rates, ROAS, and lead-to-enrolment conversions.

● Content & Creative Coordination: Work with the Social Media Executive, Graphic Designer, Video Editor, and Content Team to plan and execute marketing campaigns.

● Website & Landing Pages: Optimise landing pages, website traffic, and conversion journeys to improve lead generation and enrolments.

● Competitor Analysis: Research competitors marketing strategies, campaigns, offers, and content to identify growth opportunities.

● Reporting: Prepare weekly and monthly reports covering campaign performance, leads, advertising spend, conversions, and revenue.

● Team Coordination: Coordinate with the sales team to track lead quality, follow-ups, and enrolment performance.

● Bachelor's degree in Marketing, Business Administration, or a related field.

● 3–4 years of experience in digital marketing, preferably in edtech, education, or the coaching industry.

● Hands-on experience with Google Ads, Meta Ads, SEO, and lead generation.

● Knowledge of Google Analytics 4, Google Search Console, and digital marketing analytics.

● Experience in social media planning, content calendars, and campaign execution.

● Strong analytical, communication, and project management skills.

● Ability to manage multiple campaigns and deliver measurable results.

● Qualified leads generated.

● Cost per lead (CPL) and cost per acquisition (CPA).

● Lead-to-enrolment conversion rate.

● Campaign ROI and ROAS.

● Organic traffic and SEO performance.

● Social media growth and engagement.

● Timely execution of the monthly marketing calendar.

● Marketing-driven enrolments and revenue contribution.

Interested candidates can share their updated resume along with relevant digital marketing experience and campaign performance results.

• Subject: Application for Digital Marketing Manager – YES Officer
• Email: [Confidential Information] or WhatsApp: 8800947420