We are looking for a creative and results-driven Digital Marketing Executive who can manage social media advertising, content creation, video production, SEO, and AI powered marketing activities. The ideal candidate should be comfortable handling the complete digital marketing process- from creating content to generating leads and optimizing campaigns.
Key Responsibilities:
- Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
- Monitor and performance and optimize campaigns for maximum ROI.
- Conduct video shoots for marketing campaigns, products and brand content.
- edit vvideos for social media, advertisements, reels, and promotional content.
- create engaging content including captions, posts, blogs and marketing materials.
- Design graphics, bonners, social media creatives, and marketing assets using Canva and other design tools.
- Implement SEO strategies including keyword research, on - page SEO, content optimization, and performance tracking.
- Schedule and publish content across social media platforms.
- Analyze audience engagement and determine optimal posting times and content strategies.
- Utilize AI tools such as ChatGPT, Gemini, Claude, Midjourney, or similar tools to improve productivity and content creation.
- Track digital marketing KPIs and prepare performance reports.
- stay updated with the latest digital marketing trends, algorithm, and growth strategies.
Required skills:
- Strong knowledge of Meta Ads Manager.
- Experience with Facebook and Instagram advertising.
- Video shooting and video editing skills.
- Content creation and copywriting abilities.
- SEO knowledge (On-page, off-page, and Technical SEO basics).
- Canva proficiency and graphic design skills.
- Understanding of social media growth strategies and posting optimization.
- Familiarity with AI tools for marketing, content generation, and automation.
- Basic knowledege of Google Analytics and Google Search Consoles.
- Excellent communication and creative thinking skills.
Preferred Qualification:
- Experience running lead generation campaigns.
- Knowledge of Google Ads.
- Experience with Adobe Premiere Pro, Capcut, After Effects, or Similar editing software.
- Portfolio Showcasing social media campaigns, videos, and creative work.
