Digital Marketing Manager

Job Title: Digital Marketing Manager

Salary: INR 5 LPA - 9 LPA

Key Responsibilities:

Develop, execute, and optimize performance marketing campaigns across Meta

(Facebook, Instagram), LinkedIn, YouTube, and Google Ads.

Manage and improve SEO strategies, ensuring high rankings and visibility through

both on-page and off-page optimization.

Conduct keyword research, competitor analysis, and performance tracking using

tools such as Google Analytics, Google Tag Manager (GTM), Google Search

Console (GSC), and SEMrush.

Implement effective link-building strategies and oversee blog posting activities to

strengthen organic reach.

Monitor, measure, and report on campaign performance with actionable insights for

continuous improvement.

Manage website updates and content on WordPress, ensuring smooth functionality.

Handle pixel tracking and updation across platforms for accurate conversion

tracking and reporting.

Collaborate with cross-functional teams to ensure marketing efforts align with overall

business objectives.

Key Skills & Qualifications:

Expert-level knowledge and hands-on experience in Performance Marketing across

Meta, Google Ads, LinkedIn, and YouTube.

Strong understanding of SEO best practices and tools (Google Analytics, GTM,

GSC, SEMrush).

Proven expertise in link-building and content/blog posting strategies.

Basic knowledge of WordPress website management and pixel integration.

Analytical mindset with the ability to interpret campaign data and optimize ROI.

Strong communication and project management skills.

Minimum of 35 years of relevant experience in digital marketing.