Key Responsibilities
Performance Marketing and Lead Generation
- Plan and manage paid marketing campaigns across platforms such as Google Ads and Meta Ads (Facebook and Instagram).
- Optimize campaigns to generate high-quality leads while maintaining cost efficiency.
- Monitor budgets, bidding strategies, and overall return on investment.
Marketing Funnel and Conversion Optimisation
- Design and implement end-to-end marketing funnels, including landing pages and lead capture mechanisms.
- Continuously improve conversion rates and reduce cost per lead through testing and optimisation.
Content and Social Media Management
- Develop and execute content strategies aligned with business objectives.
- Manage social media platforms, including Instagram and LinkedIn, to build brand awareness and engagement.
- Oversee the creation of relevant and high-quality content such as posts, videos, and testimonials.
Search Engine Optimization (SEO)
- Conduct keyword research relevant to study abroad services.
- Optimize website content, blogs, and landing pages to improve search engine rankings.
- Drive consistent organic traffic and lead generation.
Email Marketing and CRM Management
- Plan and execute email marketing campaigns, including automated drip sequences.
- Manage customer relationship management (CRM) systems to track and nurture leads.
- Support communication strategies through email and messaging platforms.
Analytics and Reporting
- Track key performance indicators such as cost per lead (CPL), customer acquisition cost (CAC), and return on investment (ROI).
- Prepare regular performance reports and provide actionable insights.
Cross-functional Coordination
- Collaborate with internal teams, including sales, content, and design, to ensure alignment with business goals.
- Support the sales team by improving lead quality and conversion processes.
Required Skills and Qualifications
- Proven experience in digital marketing with a strong focus on lead generation and performance marketing.
- Hands-on experience with Google Ads and Meta Ads platforms.
- Strong understanding of marketing funnels, landing pages, and conversion optimization techniques.
- Familiarity with CRM tools and marketing automation platforms.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Strong communication and coordination skills.
Preferred Qualifications
- Experience in the study abroad, education, or EdTech sector.
- Exposure to webinar-based marketing and lead generation strategies.
- Understanding of integrated marketing campaigns across multiple channels.
What We Are Looking For
The ideal candidate should be capable of independently managing the digital marketing function and delivering measurable results. The role requires a proactive individual who can balance strategic thinking with hands-on execution in a fast-paced environment.
