Company Description
Sproutwings Telematics specializes in developing cutting-edge telematics infrastructure to improve fleet operations. Utilizing the Internet of Things (IoT), the company connects GPS applications to deliver solutions that enhance safety, sustainability, and cost efficiency. Our diverse applications include fleet tracking, school bus monitoring, employee monitoring, logistics, and more. Sproutwings Telematics is committed to helping clients achieve the lowest possible Total Cost of Ownership (TCO) for their fleets while ensuring compliance with stringent environmental and safety regulations. Key areas of focus include fuel consumption, route management, driver performance, and vehicle maintenance.
Role Description
This is a full-time, on-site role for a Digital Marketing Manager located in Coimbatore. The Digital Marketing Manager will lead and execute digital marketing strategies to enhance the company's online presence and customer engagement. Responsibilities include managing social media platforms, optimizing digital campaigns for lead generation, analyzing web metrics, developing effective marketing plans, and ensuring the alignment of digital strategies with business goals. The role also involves collaborating with various teams to drive brand awareness and growth.
Qualifications
- Strong expertise in Social Media Marketing and Lead Generation
- Proficiency in Digital Marketing strategies and Web Analytics
- Broad knowledge of Marketing principles and practices
- Analytical and problem-solving skills to evaluate and enhance campaign performance
- Effective communication, project management, and team collaboration abilities
- Experience with digital marketing tools and platforms
- Relevant degree in Marketing, Business, or equivalent professional experience
- Experience in telematics or IoT industries is a plus
