Digital Marketing Manager

• Develop, implement, & maintain PPC accounts to achieve business objectives.
• Exposure on handling good budget on Education domain.
• In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads,
• Instagram Ads, Google Analytics, Attribution platforms etc.
• Should be good at creating digital campaigns at social media, ad campaign, banners, CPC based campaign, ad
• analytics & monetization specialists
• Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data
• capture, campaign analysis and deliverability
• Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.
• Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same
• Passion for digital technologies and utilizing different digital marketing channels
• Ensuring revenue scale by deploying new strategies on a regular basis
• Prior experience with ecommerce and Travel field will be preferred.
• Strategize PPC and paid social media campaigns and align it against the whole digital marketing strategy
• Analyze data from various sources (Google Analytics, Facebook analytics, etc) and find insights on how to grow faster
• Find new opportunities to grow revenue and sales.

Candidate Profile:

• Proven experience as Digital Marketing or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with social media, Google Adwords and email campaigns and SEO/SEM
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field
• Working Knowledge of SEO (online and offline)