Job Description: Digital Marketing Manager
Location: Bhubaneswar (On-site)
Employment Type: Full-time
Company Description:
Skyy Rider Electric, founded in 2015, is Odisha's first Electric Vehicle (EV) manufacturer. The company is committed to making electric mobility mainstream by delivering reliable, innovative, and cost-effective solutions for personal and commercial transportation.
Role Overview:
Skyy Rider Electric is seeking a results-driven Digital Marketing Manager to lead and execute the company's digital marketing strategy. The role focuses on brand building, lead generation, online visibility, and performance marketing across digital platforms to support sales, dealer expansion, and corporate growth.
KeyResponsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Handling a team of digital marketing executive.
- Plan, manage, and optimize digital campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
- Oversee social media strategy, content planning, posting schedules, and engagement
- Drive lead generation campaigns for EV products, dealerships, service plans, and institutional sales
- Manage website content, SEO, SEM, landing pages, and conversion optimization
- Track, analyze, and report digital marketing performance using tools like Google Analytics, Meta Business Suite, etc.
- Coordinate with design, sales, and product teams to ensure consistent brand communication
- Manage email marketing, WhatsApp campaigns, and CRM-based digital outreach
- Monitor competitor activity and industry trends in EV and mobility sectors
- Manage digital marketing budgets and ensure optimal ROI
Qualifications & Skills:
- Bachelor's/Master's degree in Business Administration, Computer Applications or a related field
- 13 years of proven experience in digital marketing.
- Strong knowledge of SEO, SEM, social media marketing, paid ads, and content marketing
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and analytics tools
- Excellent understanding of branding, lead funnels, and customer acquisition strategies
- Strong analytical, communication, and project management skills
- Ability to work in a fast-paced startup environment with minimal supervision
Preferred Qualifications:
- Knowledge of dealer/distributor marketing and regional marketing campaigns.
- Basic understanding of graphic tools or coordination with creative teams.
What We Offer:
- Opportunity to work with Odisha's first EV manufacturer
- High-impact role in a growing electric mobility company
- Competitive compensation and performance-based growth
- Exposure to cutting-edge EV and sustainable mobility projects
