Digital Marketing Manager - SEO

1. Role purpose

The Junior Digital Marketing Analyst - SEO will support the execution of the company's organic growth strategy by improving website visibility, search rankings, and inbound traffic quality. The role is focused on practical SEO implementation across website pages, blogs, landing pages, and reporting systems.

This position is best suited for a detail-oriented, analytical, and execution-driven professional who understands SEO fundamentals and can work across content, analytics, and website optimization tasks with discipline and accuracy.

The ideal candidate should hold at least one recognized SEO certification from a credible provider such as HubSpot or Semrush. Google does not currently offer a dedicated standalone SEO certification, though Google Analytics and related Skillshop certifications remain valuable complements for this role.

2. Key objectives of the role

The role is expected to contribute to the following business outcomes:

• Improve organic visibility for priority website pages and content
• Support growth in qualified organic traffic
• Improve CTR, keyword rankings, and landing page performance
• Strengthen SEO hygiene across content and technical implementation
• Provide reliable reporting and actionable insights from SEO data
• Improve coordination between marketing, content, and website teams for SEO execution

3. Key responsibilities

A. SEO execution

• Conduct keyword research for website pages, blogs, landing pages, and content clusters
• Map keywords to relevant pages based on search intent and business relevance
• Execute on-page SEO improvements including title tags, meta descriptions, headings, URLs, image alt text, and internal linking
• Refresh existing content to improve ranking potential, engagement, and relevance
• Identify low-performing pages and recommend SEO improvements
• Support content optimization initiatives using SEO best practices

B. Content and page optimization

• Prepare SEO briefs for new content and content updates
• Ensure page content aligns with keyword strategy and search intent
• Assist in improving readability, structure, and topical coverage of pages
• Identify thin, duplicate, outdated, or cannibalizing content and recommend corrective actions
• Work with internal or external writers to ensure SEO requirements are properly implemented

C. Technical SEO support

• Monitor website health for key technical SEO issues
• Identify indexing issues, crawl errors, broken links, redirect chains, duplicate pages, and basic page speed concerns
• Use tools such as Google Search Console, Screaming Frog, and PageSpeed Insights to identify and log issues
• Coordinate with developers to ensure technical fixes are correctly understood and implemented
• Support maintenance of sitemap hygiene, canonical consistency, and robots directives where applicable

D. Analytics and reporting

• Track SEO performance across traffic, impressions, clicks, CTR, rankings, and conversions
• Analyze data from Google Search Console, GA4, and SEO tools
• Prepare weekly and monthly performance reports with clear insights, trends, and next steps
• Identify quick-win opportunities such as high-impression, low-CTR pages
• Maintain SEO trackers, audit sheets, task logs, and performance dashboards

E. Competitor and SERP research

• Analyze competitor pages, content strategies, and organic search presence
• Review SERP patterns to understand what type of content is ranking
• Identify content gaps and opportunity areas based on market and search behavior
• Share actionable recommendations to improve competitive search performance

F. Cross-functional coordination

• Work closely with content, design, development, and marketing teams
• Translate SEO findings into simple and actionable tasks
• Follow up on execution timelines and ensure implementation quality
• Maintain organized documentation of SEO actions and outcomes

4. Key Result Areas (KRAs)

KRA 1: SEO implementation quality

• Accuracy and completeness of SEO recommendations
• Timely implementation of assigned on-page tasks
• Reduction in recurring SEO errors

KRA 2: Organic performance support

• Improvement in rankings for target pages
• Growth in organic impressions and clicks
• Improvement in CTR and landing page engagement

KRA 3: Reporting and insight quality

• Timely submission of reports
• Quality of analysis and recommendations
• Ability to distinguish between activity metrics and business-relevant outcomes

KRA 4: Process discipline

• Quality of documentation and trackers
• Timely follow-up on pending tasks
• Coordination effectiveness with writers and developers

KRA 5: Learning and capability growth

• Improvement in SEO knowledge and execution capability
• Adoption of best practices and platform updates
• Ability to handle increasingly independent SEO tasks

5. Required qualifications

Educational background

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related discipline preferred
• Equivalent practical experience may be considered where hands-on SEO capability is strong

Professional experience

• 2-4 year of relevant experience in SEO, digital marketing, website optimization, or content marketing
• Internship, freelance, or project-based SEO experience may be considered if practical work quality is strong

6. Required technical skills

SEO skills

• Strong understanding of:
• keyword research
• search intent
• on-page SEO
• internal linking
• content optimization
• technical SEO basics
• SERP analysis
• Ability to perform page-level SEO audits and recommend practical improvements
• Working understanding of indexing, crawling, duplicate content, redirects, canonicals, and sitemap fundamentals

Tools proficiency

• Hands-on familiarity with:
• Google Search Console
• Google Analytics 4
• Google Trends
• Google Keyword Planner
• Semrush or Ahrefs
• Screaming Frog
• PageSpeed Insights
• Google Sheets / Excel
• Familiarity with CMS platforms such as WordPress, Shopify, Webflow, or similar

Data and reporting skills

• Ability to analyze SEO data and derive practical insights
• Proficiency in spreadsheet analysis including filters, formulas, pivot tables, and lookups
• Ability to create simple dashboards or reporting summaries for internal teams

7. Required behavioral skills

• Strong attention to detail
• Analytical thinking
• Structured execution
• Good written and verbal communication
• Ownership mindset
• Ability to coordinate across teams
• Consistency in follow-through
• Curiosity and willingness to learn continuously

8. Certification requirements

Mandatory

• At least one recognized SEO certification from a credible provider such as:
• HubSpot SEO Certification
• Semrush SEO Certification
• equivalent recognized industry certification

Preferred

• Google Analytics certification
• Google Ads Search certification
• Additional certifications in digital analytics, content marketing, or technical SEO

9. Nice-to-have qualifications

• Basic understanding of HTML and website structure
• Exposure to local SEO or e-commerce SEO
• Familiarity with schema markup basics
• Experience with Looker Studio
• Experience using AI tools for SEO productivity with proper human review
• Exposure to backlink analysis and basic outreach support

10. What success looks like in the first 6 months

The candidate should be able to:

• Independently perform keyword research for assigned topics and pages
• Conduct page-level SEO audits and recommend improvements
• Use Search Console to identify actionable opportunities
• Coordinate basic SEO fixes with content and development teams
• Create clean and accurate weekly/monthly SEO reports
• Demonstrate measurable progress on assigned SEO initiatives

About Skill IQ

Skill IQ is building the future of skills assessment, learning, and workforce enablement through AI. Our mission is to help organizations identify, evaluate, and develop talent in a way that is more practical, intelligent, and scalable than traditional methods. We work with real business problems, real enterprise clients, and high-impact product ideas - which means the work you do here is visible, meaningful, and growth-oriented. If you are excited by innovation, ownership, fast learning, and the chance to build in a company that is ambitious and evolving, Skill IQ can be an exciting place to grow your career.