Digital Marketing Manager

SEO Professionals

Surat, India

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Job Description

Responsibilities

Campaign management: Developing, executing, and handling paid marketing campaigns along with the platforms like Google Ads, social media (Facebook, LinkedIn), and programmatic advertising.
Performance analysis: Evaluating campaign performance with the help of Google Analytics tools for metric tracking, trend identification, and finding areas for improvement.
Optimisation: Actively refining campaigns through performance data-driven decisions from bids, targets, budgets, and ad creatives to increase ROI and decrease the cost per acquisition (CPA).
Strategy and planning: Crafting and implementing performance marketing plans, media planning, and KPI setting.
A/B testing: Creating and running A/B tests on advertisement copy, creatives, and landing pages to increase efficiency and conversion rates.
Reporting: Generating and delivering performance reports and dashboards to the stakeholders, simplifying complex analysis and outcomes.
Collaboration: Cooperate with the cross-functional teams, like creative, web, and sales, to maintain brand consistency and achieve marketing goals.
Market research: Perform market research to pinpoint new advertising channels and target demographics.

Requirements

Very good analytical and quantitative skills.
Knowledge of digital advertising platforms (e. g., Google Ads, Meta Ads Manager).
Experience with web analytics tools (e. g., Google Analytics).
Awareness of different digital marketing channels (e. g., SEM, SEO, social media, email).
Being driven by data when making decisions.
Great communication and reporting skills.

This job was posted by Tahir Marfani from SEO Professionals.

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About Company

SEO ProfessionalsJob Source: www.linkedin.com

Job ID: 144787463

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Last Updated: 12-05-2026 00:39:47 AM

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