Digital Marketing Manager (SEO & PPC)

Sourcedesk Global

Kolkata, India

5-10 Years

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Posted 7 days ago
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Digital Marketing Manager (SEO & PPC)

Job Description

We are looking for a highly skilled Digital Marketing Manager with deep expertise in both SEO and PPC to drive performance-led growth. The ideal candidate will be responsible for planning, executing, and optimizing integrated digital campaigns across organic and paid channels. This role demands strong analytical thinking, hands-on execution, and excellent communication skills to manage overseas clients, particularly from the North American (US) market.

Requirements

Core Responsibilities (SEO + PPC Focus):

SEO (Search Engine Optimization)

Lead end-to-end SEO strategy including on-page, off-page, and technical SEO.
Conduct comprehensive keyword research, search intent mapping, and competitor benchmarking.
Optimize website structure, metadata, internal linking, and content for improved rankings.
Drive content strategy aligned with SEO goals (blogs, landing pages, pillar content).
Manage off-page SEO including high-quality backlink building and outreach campaigns.
Perform technical audits (site speed, crawl ability, indexing, schema, mobile optimization).
Monitor rankings, organic traffic, and engagement metrics; implement continuous improvements.
Stay updated with search engine algorithm updates and implement necessary changes.

PPC (Performance Marketing)

Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and Meta Ads.
Manage Search, Display, Remarketing, and Performance Max campaigns.
Conduct keyword bidding strategies, audience targeting, and budget allocation.
Create high-performing ad copies and oversee creative testing (A/B testing).
Track and optimize key metrics such as CPC, CPA, CTR, ROAS, and Quality Score.
Implement conversion tracking using Google Tag Manager, GA4, and other tracking tools.
Continuously improve campaign performance through data-driven insights.
Manage and scale high-budget campaigns to maximize ROI.

Integrated Marketing & Analytics

Align SEO and PPC strategies to maximize overall digital performance and lead generation.
Optimize landing pages and funnels to improve conversion rates (CRO).
Analyze data using tools like Google Analytics (GA4), Search Console, and ad platforms.
Prepare detailed performance reports and dashboards with actionable insights.
Collaborate with content, design, and development teams for campaign execution.

Client Management (US / North America)

Handle direct communication with overseas clients (primarily US-based).
Understand client goals, KPIs, and business objectives.
Present strategies, campaign performance, and optimization plans.
Participate in regular client calls, reviews, and strategic discussions.

Key Skills

Advanced SEO (On-page, Off-page, Technical SEO)
PPC / Paid Marketing (Google Ads, Meta Ads, Bing Ads)
Keyword Research, Competitor Analysis & Search Intent Mapping
Google Analytics (GA4), Google Tag Manager, Search Console
Conversion Rate Optimization (CRO)
Campaign Strategy, Budgeting & ROI Management
Strong Communication & Client Handling (US Clients)

Required Candidate Profile

5–10 years of experience in Digital Marketing with strong hands-on exposure to SEO & PPC
Proven track record of improving organic rankings and scaling paid campaigns
Experience working with international clients, preferably North American markets
Strong analytical mindset with data-driven decision-making ability
Excellent verbal and written communication skills
Ability to manage multiple campaigns and deadlines efficiently

Preferred Qualifications