Company Description
Schoolcanvas, formerly known as Parentsalarm.com, is a leading Cloud-Based School ERP and Mobile Applications company. With over 700 schools across the country as part of its clientele, Schoolcanvas offers an extensive range of services, including ERP, LMS and Learning App to Schools and Students.
Role Description
This is a full-time, on-site role for a Digital Marketing Manager located in Noida. The Digital Marketing Manager will be responsible for planning, developing, and executing digital marketing strategies to enhance the online presence and outreach of Schoolcanvas. Primary duties include managing social media platforms, analyzing web traffic data, developing lead generation strategies, and collaborating with the marketing team. The role also involves staying updated with market trends and leveraging digital channels to improve brand visibility and performance.
Qualifications
- Proficiency in Social Media Marketing with expertise in managing and optimizing social media campaigns across various platforms
- Strong skills in Lead Generation and experience in developing strategies to attract and convert potential customers
- Knowledge of digital tools and strategies in Digital Marketing and Marketing
- Ability to utilize Web Analytics to track, measure, and optimize digital campaigns
- Strong project management, communication, and problem-solving abilities
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience in the education technology sector is a plus
