Position Overview
We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, website management, email outreach, account-based marketing (ABM), and global brand awareness.
Key Responsibilities
Lead Generation & Paid Media
- Develop and execute global lead-gen strategy across regions (APAC, Europe, USA, Australia).
- Manage paid media campaigns using Google AdWords and other channels; optimize targeting, budget, creatives, ROI.
- Run large-scale cold-email outreach campaigns and implement ABM programmed targeting high-value accounts.
- Track funnel metrics (leads, qualified leads, cost per acquisition, conversion) and optimize globally.
SEO & Content Strategy
- Own SEO strategy: on-page, off-page, technical SEO; proven experience with tools like Ahrefs, SEMrush, Moz.
- Demonstrated success in improving domain score/rankings and familiarity with AI-driven ranking factors is a plus.
- Content generation across funnel stages TOFU (Top-of-Funnel), BOFU (Bottom-of-Funnel) and everything in between. UKGI Insight+2
- Metricool+2
- Leverage evolving AEO & GEO trends in content strategy to support global markets.
Website & Performance Management
- Manage website: CMS updates, page creation/editing, UX, CRO fundamentals.
- Ensure website architecture supports SEO, conversions, global localization; work with developers/designers.
- Handle analytics via Google Analytics and implementation via Google Tag Manager to track performance and insights.
Brand Awareness & Global Coordination
- Drive brand-awareness campaigns across digital channels, ensuring consistent messaging and regional adaptation.
- Collaborate with content, design, product, sales teams and external agencies/freelancers globally.
- Stay current with digital marketing, paid-media and SEO innovations across regions.
Metrics, Budget & Collaboration
- Set, manage and optimize digital marketing budgets globally; establish SOPs for campaign setup, tracking and reporting.
- Build dashboards tracking key KPIs: lead volume, conversions, domain score improvement, ROAS etc.
- Mentor junior marketers or manage external agency relationships; align sales-marketing for ABM.
Required Qualifications & Skills
- 6-8 years in digital marketing, with focus on lead gen, paid media (Google AdWords etc.), SEO (on-page/off-page/technical), website management, global campaign experience.
- Proven experience with large-scale cold-email outreach and ABM execution.
- SEO tool stack experience and a track record of improving domain score/ranking; familiarity with AEO/GEO trends and AI ranking factors.
- Website management experience: CMS, landing-pages, UX/CRO, Google Analytics, Google Tag Manager.
- Excellent analytical skills: interpret data from paid media, organic, email, web; derive insights and take action.
- Strong project-management skills, ability to handle multiple geographies, campaigns and stakeholders.
- Excellent communication skills; ability to work cross-functionally and influence global teams.
- Bachelor's degree in Marketing/Business/related field (or equivalent); certifications (Google Ads, Google Analytics, SEO tools, ABM platforms) preferred.
- Experience with global markets (APAC, Europe, USA, Australia) strongly preferred.
