CURRENT OPENINGS
digital-marketing-manager
Digital MArketing Manager
Job Title : Digital MArketing Manager
Qualification:M.BA in Digital Marketing
Experience :5-10 years
Job Profile :Department of Marketing & Admission
Details
Location: Rama University, Mandhana Campus
Department: Marketing Department
Job Type: Full-Time (Work from Office)
Experience Required: Minimum 5+ years in Digital Marketing, with proven team leadership and university/admissions-focused campaigns.
Key Responsibilities
- Admissions-Focused Campaigns: Develop and execute result-driven digital marketing campaigns specifically aimed at student admissions for UG, PG, and professional programs.
- Social Media Leadership: Strategically manage and grow the University's presence on Facebook, Instagram, LinkedIn, YouTube, and emerging platforms, ensuring high engagement and lead generation.
- Team Management: Lead, mentor, and coordinate a team of digital marketing executives, content creators, and designers to achieve admission targets.
- Performance Tracking: Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and provide actionable insights.
- Content Strategy: Collaborate with creative and academic teams to develop engaging content including posts, videos, blogs, and digital ads.
- Search & Advertising: Manage SEO/SEM, PPC, and paid social media campaigns for maximum reach and ROI.
- Lead Management: Work closely with the admissions team to ensure effective follow-up on leads generated through digital platforms.
- Trend Analysis: Stay updated on the latest digital marketing trends and educational marketing strategies.
