Digital Marketing Manager

Company Description

Purple & Pink Digital Marketing Pvt Ltd is a full-service digital marketing agency that is creatively led, strategically driven, and techno-friendly. We specialize in social media marketing, Google AdWords advertising, video advertising, and creative content for fully managed and successful online marketing campaigns. Our marketing strategies are ROI-driven, helping our clients become market leaders. With over 13 years of experience in advertising and marketing, our founder leads a dedicated team committed to advancing our clients brand standings.

On-site Position: Apply only if you are currently residing in Agra or willing to relocate to Agra.

Job Title: Digital Marketing Manager (Social Media Manager)

Duration: Full-time

Location: Agra

About the job

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements And Skills

• Experience – Minimum 2 years in digital marketing
• Excellent Technical and Communications skills, Written and Verbal Skills· Bachelor's Degree in an appropriate field of study