Company Description
Protrainy is a dynamic e-learning start-up based in India, established in 2019 to empower Civil Engineering students and professionals with essential practical skills. The platform offers high-quality interactive training programs on tools like ETABS, PRIMAVERA, STRUCTURAL DESIGN, and AUTODESK REVIT. Protrainy's INDUSTRY READY assessment tool allows individuals to evaluate their skills and readiness for the competitive job market. With a vision to prepare industry-ready professionals, Protrainy continues to drive innovation in the education and training sector. Learn more at www.protrainy.com.
Role Description
Job Description – Digital Marketing Executive / Manager
Location: Bhubaneswar
We are looking for a result-driven Digital Marketing professional with strong experience in lead generation, campaign management, and social media handling. The ideal candidate should have hands-on expertise in running high-performing digital campaigns and generating quality leads across multiple platforms.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant channels.
- Generate high-quality leads through paid campaigns, organic marketing, and strategic digital initiatives.
- Manage and grow the company's social media platforms including Instagram, Facebook, LinkedIn, and other relevant channels.
- Create and implement social media calendars, campaigns, and engagement strategies.
- Monitor campaign performance, analyze metrics, and prepare performance reports with actionable insights.
- Coordinate with internal teams for content creation, branding, and promotional activities.
- Improve lead conversion through audience targeting, remarketing, and funnel optimization.
- Handle SEO, email marketing, and online branding initiatives to improve digital presence.
- Stay updated with current digital marketing trends, tools, and best practices.
Requirements
- Proven experience in Digital Marketing with strong expertise in lead generation.
- Hands-on experience in running and managing paid campaigns.
- Good understanding of Meta Ads Manager, Google Ads, LinkedIn campaigns, and analytics tools.
- Experience in managing social media platforms professionally.
- Strong analytical and communication skills.
- Ability to work independently and achieve lead generation targets.
- Knowledge of SEO, performance marketing, and content strategy is an added advantage.
Preferred Qualification
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Certifications in Digital Marketing, Google Ads, or Meta Ads will be preferred.
Experience
- 1–5 years of relevant experience in Digital Marketing & Lead Generation.
Job Type
Salary
- As per industry standards and experience.
