Key responsiblities:-
- Plan, create and manage paid campaigns on google ads and meta ads manager (facebook, Instagram).
- Perform keywords research, ad optimization, and A/B testing to improve ROI.
- Implement SEO strategies (on- page & off page to increase website ranking and organic traffic.
- Manage ASO ( App store optimization ) for Android and IOS apps to enhance app visibility and downloads.
- Monitor analyze campaign performance using Google Analytics, Search console, Meta Business Suite
Required skills and qualifications:-
- Proven experience (1-3 years) in Digital Marketing, especially Google ads, Meta ads, SEO & ASO.
- Familiarity with Google analyticz, search console,Keywords planner,Nad SEO tools (Agrefs, SEMrusg)
