Company Description OSWAL PUMPS LIMITED is a leading Indian manufacturer of energy-efficient solar stainless steel pumps (SS 304) and complete water pumping solutions for diverse customer segments. With more than two decades of industry expertise, the company offers a wide range of products, including solar submersible pumps, solar open well submersible pumps, solar monoblock pumps, solar grid-tied inverters, domestic and industrial pressure booster pumps, and cables. OSWAL PUMPS LIMITED is recognized as one of the largest suppliers of AC and DC solar pumps and motors in India, serving solar, domestic, industrial, and export markets. Its submersible pumps are accredited with 5-star ratings by the Bureau of Energy Efficiency and approved by MNRE, reflecting strong commitment to quality and energy efficiency. The company holds Star Export House status from the Government of India and provides reliable after-sales service with a defined service turnaround time.
Role Description This is a full-time, on-site Digital Marketing Manager role based in Karnal. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns across channels to promote OSWAL PUMPS LIMITED's products and brand. Daily responsibilities include managing social media platforms, coordinating content and creatives with internal teams, and overseeing lead generation campaigns to support sales growth. The role involves tracking and analyzing web and campaign performance, preparing reports and insights, and making data-driven recommendations to improve ROI. The Digital Marketing Manager will also collaborate with sales, product, and leadership teams to align digital initiatives with overall marketing strategy and business objectives.
Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills for planning and executing integrated online campaigns.
- Candidates should possess Social Media Marketing skills to manage channels, build engagement, and support brand visibility.
- Candidates should possess Lead Generation skills to design and optimize campaigns that drive qualified inquiries and conversions.
- Candidates should possess Web Analytics skills to monitor performance metrics, interpret data, and refine strategies.
- Relevant experience in B2B or manufacturing/industrial sectors is beneficial, especially in solar or energy-efficient products.
- Proficiency with major digital tools and platforms (e.g., Google Ads, social media ad managers, email marketing tools, SEO basics) is preferred.
- Strong communication, collaboration, and project management abilities, with capacity to work cross-functionally on-site in Karnal.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
