Digital Marketing Manager

Urgent Hiring || Paid Media Specialist || Delhi

Location: Kirti Nagar, Delhi (On-site)

Position: Paid Media Specialist

Experience: 2+ Years

Ctc Range- upto 4.8 Lpa (depends on interview)

Working Days- 6 days (2nd & 4th sat off)

Responsibilities:

• Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.
• Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.
• Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.
• Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.
• Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management.
• Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.

Requirements:

• Proven experience as a PPC Specialist or similar role, with strong expertise in Google Ads and Meta (Facebook) Ads.
• Mandatory experience in a digital marketing agency (DMA).
• Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
• Experience in managing shopping ads, catalogue ads, and lead generation campaigns.
• Ability to manage multiple projects and campaigns simultaneously for international clients.
• Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong communication and collaboration skills to work effectively within a team environment