Role & responsibilities
Digital Strategy & Execution
- Develop and implement comprehensive digital marketing strategies to support brand awareness, lead generation, and customer engagement.
- Manage multi-channel campaigns across platforms:Google Ads, Facebook/Instagram Ads, YouTube, LinkedIn, and programmatic ads.
- Optimize campaigns for performance and ROAS (Return on Ad Spend).
Website, SEO & Analytics
- Manage company websites and landing pages (WordPress, Webflow, etc.).
- Execute on-page and off-pageSEOstrategies to boost search rankings and organic traffic.
- Monitor and analyze website traffic viaGoogle Analytics, Search Console, and recommend improvements.
Social Media Marketing
- Develop and schedule engaging content forInstagram, Facebook, LinkedIn, and YouTubealigned with brand aesthetics.
- Track engagement metrics and implement strategies to increase reach, followers, and interactions.
- Collaborate with the creative team for high-impact visual and video content.
Email & CRM Campaigns
- Plan and executeemail marketing campaigns, newsletters, and drip sequences using tools like Mailchimp, HubSpot, etc.
- Maintain CRM hygiene, segment leads, and nurture them through digital touchpoints.
Performance Marketing
- Manage paid media budgets, set KPIs, track ROI, and report performance across platforms.
- Conduct A/B testing on ad creatives, landing pages, and CTAs.
- Coordinate with agencies/vendors for specialized campaigns or influencer marketing.
Lead Generation & Conversion
- Generate and qualify leads forreal estate, wellness programs, and retreats.
- Build lead funnels, automation workflows, and retargeting campaigns.
- Collaborate with the sales team to improve conversion rates and CRM efficiency.
Preferred candidate profile
- Bachelors or Masters in Marketing, Digital Media, Communications, or a related field.
- 37 years of experience in digital marketing (real estate or wellness/hospitality background is a plus).
- Certifications in Google Ads, Meta Blueprint, or HubSpot Inbound are an added advantage.
- Proficiency inGoogle Ads, Facebook Business Manager, LinkedIn Ads, and YouTube Ads.
- Experience withSEO toolslike SEMrush, Ahrefs, or Moz.
- Hands-on withGoogle Analytics, GA4, Search Console, and heatmap tools like Hotjar.
- Working knowledge ofCRMtools (Zoho, HubSpot, etc.) andemail marketing platforms.
- Strong understanding ofconversion funnels, audience segmentation, and retargeting.
