Digital Marketing Manager

3-5 years

Surat, Bengaluru

Full-Time

Job Summary

We are looking for a Digital Marketing Manager with 3–5 years of experience to plan and execute digital marketing strategies for SaaS products across domestic and international markets.

The ideal candidate should have hands-on experience across SEO, PPC, Social Media, Email Marketing, WhatsApp Campaigns, Marketing Automation, and Analytics, with the ability to manage campaigns and drive measurable business results.

Key Responsibilities

• Plan and execute digital marketing campaigns for SaaS products across India and international markets.
• Manage multiple channels including SEO, PPC, Social Media, Email Marketing, WhatsApp Campaigns, and Marketing Automation.
• Create and optimize marketing funnels to generate traffic, leads, demos, trials, and conversions.
• Conduct campaign research, competitor analysis, and identify new growth opportunities.
• Monitor key metrics such as traffic, leads, MQLs, SQLs, conversions, CAC, and ROI.
• Work closely with Sales, Product, Support, Content, Design, and Tech teams to execute marketing initiatives.
• Manage social media presence and support product/company branding activities.
• Use analytics and marketing tools to track performance and identify areas for improvement.
• Prepare regular marketing reports with insights and recommendations.
• Stay updated with SaaS marketing trends, digital platforms, AI tools, and emerging marketing technologies.
  
  

Skills & Requirements

• 3–5 years of experience in Digital Marketing / Performance Marketing.
• Hands-on experience with SEO, PPC, Social Media, Email Marketing, and Analytics.
• Experience in SaaS / Software / IT products is preferred.
• Good understanding of marketing funnels, lead generation, conversion optimization, and campaign analytics.
• Familiarity with tools such as Google Analytics, Google Ads, Search Console, Meta Ads, and marketing automation platforms.
• Experience with WhatsApp marketing and email campaigns is an advantage.
• Strong analytical and problem-solving skills.
• Good English communication and written communication skills.
• Ability to manage multiple campaigns and coordinate with cross-functional teams.
• Strong willingness to learn and adapt to new digital and AI-powered marketing tools.
  
  

Required Skills

Lead Generation Digital Marketing Google Analytics Strong English Communication (Verbal & Written) Google Ads PPC AI Marketing Tools SaaS Marketing Content Optimization & SEO Writing Communication Skills

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