Digital Marketing Manager

Experience:58 Years

Location:Shanthi Nagar, Bengaluru.

Employment Type:Full-time

About the Role

We are seeking an experiencedDigital Marketing Managerto lead and execute our digital marketing strategy across multiple online channels. The ideal candidate will be responsible for drivingbrand awareness, lead generation, customer acquisition, and revenue growththrough data-driven digital marketing initiatives.

This role requires a strong mix ofstrategic thinking, campaign management, analytics, and team collaborationto deliver impactful marketing results.

Key Responsibilities

Digital Marketing Strategy

Develop and implement comprehensivedigital marketing strategiesaligned with business goals.

Identify new growth opportunities acrossSEO, SEM, social media, email marketing, and paid advertising.

Campaign Management

Plan, execute, and optimizemulti-channel digital marketing campaignsto drive traffic, engagement, and conversions.

Monitor and improve campaign performance using analytics and reporting tools.

Performance Marketing

Manage paid campaigns acrossGoogle Ads, social media advertising (Meta, LinkedIn), and display networks.

Optimize campaigns to achieveKPIs such as ROI, CPA, CTR, and conversion rates.

SEO & Content Marketing

OverseeSEO strategies, website optimization, and content marketing initiativesto improve search visibility and organic traffic.

Analytics & Reporting

Track and analyze digital marketing performance using tools such asGoogle Analytics and marketing dashboards.

Provide regular performance reports and insights to stakeholders.

Team & Stakeholder Collaboration

Work closely withdesign, content, sales, and product teamsto ensure consistent messaging and effective campaign execution.

Manage relationships with external agencies and marketing partners if required.

Required Qualifications

Education

Bachelor's degree inMarketing, Business Administration, Communications, or related field.

Experience

58 years of experiencein digital marketing, performance marketing, or online marketing roles.

Technical Skills

Strong knowledge ofSEO, SEM, PPC, social media marketing, and email marketing

Hands-on experience withGoogle Ads, Google Analytics, Meta Ads, LinkedIn Ads

Familiarity withmarketing automation tools and CRM platforms

Experience withCMS platforms such as WordPress

Strong understanding ofmarketing analytics and campaign optimization

Preferred Skills

Experience withmarketing automation platforms (HubSpot, Marketo, etc.)

Knowledge ofAI-powered marketing tools and analytics

Familiarity withdata visualization tools like Power BI or Tableau

Key Competencies

Strategic thinking and planning

Strong analytical and data interpretation skills

Leadership and team collaboration abilities

Excellent communication and project management skills

Why Join Us

Opportunity to lead impactfuldigital marketing initiatives

Work in adynamic and collaborative environment

Exposure toadvanced marketing technologies and tools

Strong opportunities forcareer growth and development