Digital Marketing Manager

WE'RE HIRING | DIGITAL MARKETING MANAGER

: Lovely Professional University, Jalandhar, Punjab

: Full-Time (Onsite)

Lovely Professional University is looking for an experienced Digital Marketing to drive digital growth, strengthen brand visibility, and lead high-impact marketing campaigns across national and international markets.

Key Responsibilities:

• Develop and execute integrated digital marketing and growth strategies.
• Lead performance marketing campaigns across Google Ads, Meta, LinkedIn, and YouTube.
• Drive SEO, organic growth, lead generation, and conversion optimization.
• Oversee website performance, user experience, CRM, and marketing automation.
• Leverage GA4, GTM, Looker Studio, and analytics to drive data-led decisions.
• Lead content and social media strategies to strengthen digital presence.
• Manage teams and collaborate with cross-functional stakeholders.
• Monitor campaign performance, ROI, and key growth metrics.

Ideal Candidate:

• 10+ years of experience in Digital Marketing, Performance Marketing, or Growth Marketing.
• Strong expertise in ROI-driven campaigns, analytics, and digital acquisition.
• Hands-on experience with Google Ads, Meta Ads, SEO, GA4, GTM, CRM, and marketing automation.
• Strong leadership, strategic thinking, and stakeholder management skills.
• Experience in Higher Education, EdTech, Technology, or Consumer Internet will be an advantage.

Why Join LPU

• Lead large-scale national and international digital campaigns.
• Drive digital transformation and measurable business growth.
• Work with high-performing teams on impactful marketing initiatives.